From Client Base to Tribe Building.
How different is Tribe Building from that of making sure your Client Base is always full?
With Client Base, I am of course, referring to what the top salesmen do constantly to ensure their sales figures are always top of the leader board.
It is many years since I was a humble salesman, but apart from the use of some modern-day digital aids, I doubt very much if it has changed much.
Building a great dam (list) of contacts and learning how to be a successful cold calling mechanic. Networking had not quite developed to the level it is today; pity, as it appears to be a great way to build your areas of influence.
Segmentation was also one of the ‘buzz’ words of the day, categorising your clients by their needs and associating them with particular company products.
I never believed in the ‘hard sell’ approach, but rather believed in my customers and my company’s fine products. I felt the and now, that honesty and loyalty to the customer base was more important.
There was one salesman, an extremely successful chap, who often said, “If you want loyalty, then buy a dog!” He did seem to be spending loads of time, plugging the leaks in his reservoir; I wonder why?
I can no longer remember all the techniques, but the bit about getting ‘referrals’ made a good impression on the bank balance.
So what is this Tribe thing all about? Do I, as a wannabe writer, have to go back to the classroom and learn something new?
Why then, would I now need a tribe? I come from a part of the world where there are great tribes, so forming my own unique tribe seemed like trying to reinvent the wheel!
Well, the answer is really quite simple. Those that know better say so.
You want a tribe because they are your readers, the buying public out there, all packaged in a neat bundle by your selection process have needs that only you can fulfill.
And exactly how have you selected them?
You have offered something the can believe in and this adds loyalty to your supply chain; you devise a value added offering that they can trust.
You build a platform of Blogs, social networking sites and other information sources that allow them to return to, time after time, knowing that it is the place where you and only you provide the answers.
These sources are their haven, allowing these followers of yours to react in a positive way, because you provide solutions to their reading needs. Your content is their content.
And if you provide this content on a regular basis, they will keep on returning to the sites you have provided.
Just think about the people you follow, the sites and sources that make you follow them. These Captains of the writing industry are continually promoting themselves in a way that encourages you to seek them out; above all others!
I am not saying that this is going to be an easy process, but, like a professional golfer who practices 1,000 shots out of a bunker trap, until he consistently places the golf ball real close to the pin, it will take a repetitive effort.
Finally, look to your peers. See what they are doing. You could learn a lot?