Archive | March 2012

Credibility, Background and the Learner Blogger.

As a Learner blogger, I spend some of my time, researching the do’s & don’ts of blogging. Along the way, I have spoken to various people in the industry, trying to glean from their advice, what may be a good path to follow.
Yes, I too want to jump tall buildings when I blog!

So far, I have come to the following conclusion. Either more research is required or I should just go ahead and do my own thing, letting my words fall where they may.

Three points are concerning me. OK, so I will keep my driving skills out of it for the time being!
(1) How Credible is the blogger I am reading?
(2) What is their background; Journalist, Mechanic, Politician (Wow?)
(3) Are they trying to get you to buy their super system?

So watch this space and if I remember, I will give my findings at a later date.


My first participation in free Webinar.

Tomorrow, 27th March 2012, I will be joining with others from around the world, in my first webinar.

I am so excited!

Danny Iny and Carol Tice, are jointly doing this and I only hope I get the timezone difference correct.

It is all about getting more out of my blogging and if these two cannot get me up to speed, then nobody can.
Roll on tomorrow.

Tempus Fugit

Why does time seem to speed up the older you get?

Ian Peacock (BBCRadio 4 circa 2009?) finds out what is going on in our brain when we perceive time. He discovers why, when we’re young, summer holidays seem to stretch forever. But as we age, those precious two weeks in the sun are over in a flash.

Very wise words indeed!
Somehow, over the last few days, my serious part of life, the very essence of surviving the trials & tribulations of daily life, has got in the way of my daily snippets of writing.

Why? I am not quite sure. Maybe it is indeed what Ian says, that time has a different relationship with you, the older you get.

I am starting to believe it is ‘clutter’. Older people cannot deal with clutter as effectively as younger people. When you are younger, the call it hyper activity; when you are older, they say you are slow off the mark.
This could be very disturbing?

So, feeling very remorseful, I will turn my attentions once more to the scratch pad. Let the interruptions of life take a second seat, so to speak.

Are you an Influencer?

Just finished reading a Tweet from Nick Daws,

or if you are on Twitter,

The question was about building followers or rather being an INFLUENCER. First of all, when I am in doubt about a word, I reach for my trusty dictionary; searching on-line also works.

So let us see what they say.
1) A power affecting a person, thing, or course of events, especially one that operates without any direct or apparent effort.
2) The bringing about of an effect, physical or moral, by a gradual process.

Then, I looked at this site:

Here the writer of this article, Haydn Shaughnessy, gives a list with some reasoning behind the choice.

I selected these sites because they relate to what I am trying to do when Blogging, Tweeting or writing in general. Develop a group of followers so that we can take over the world? No, not really, but it would be nice to know that when I write about something, one or two people might find it interesting. Sort of like when my boss lady takes me shopping with her; I believe she really enjoys what influence I have on her purchasing choices and that I am not just some mobile cheque book!

45 year Flashback in 60 seconds?

Midweek morning Blog post got hijacked.

I was going to wax lyrical about the pros & cons of something important, but then I received a blast from the past, with a newsletter from my old high school.

There are so many great things that are happening in South Africa, not all making the ‘Headlines’. These photos and Blog posts from that part of the world, show that the younger generation are doing just fine and that the future of that wonderful country is in good hands.

And The Winners Are?

While catching up on my Twitter entries,(!/richardjlester), I wondered just how the top Bloggers, Tweeters and writers managed to get through their busy days?

Admittedly, I have only been going for a few months now, but some of these amazing people are ‘into’ the thousands!

This site lists some of the winners?

Jeff Goins Writer
The Write Practice
Jane Friedman
Creative Penn
Bookshelf Muse
Romance University 
Courage2 Create
Terrible minds 
Artist’s Road
Word Play

Talk about time management!

From Client Base to Tribe Building.

How different is Tribe Building from that of making sure your Client Base is always full?
With Client Base, I am of course, referring to what the top salesmen do constantly to ensure their sales figures are always top of the leader board.

It is many years since I was a humble salesman, but apart from the use of some modern-day digital aids, I doubt very much if it has changed much.
Building a great dam (list) of contacts and learning how to be a successful cold calling mechanic. Networking had not quite developed to the level it is today; pity, as it appears to be a great way to build your areas of influence.
Segmentation was also one of the ‘buzz’ words of the day, categorising your clients by their needs and associating them with particular company products.

I never believed in the ‘hard sell’ approach, but rather believed in my customers and my company’s fine products. I felt the and now, that honesty and loyalty to the customer base was more important.
There was one salesman, an extremely successful chap, who often said, “If you want loyalty, then buy a dog!” He did seem to be spending loads of time, plugging the leaks in his reservoir; I wonder why?

I can no longer remember all the techniques, but the bit about getting ‘referrals’ made a good impression on the bank balance.

So what is this Tribe thing all about? Do I, as a wannabe writer, have to go back to the classroom and learn something new?

Why then, would I now need a tribe? I come from a part of the world where there are great tribes, so forming my own unique tribe seemed like trying to reinvent the wheel!

Well, the answer is really quite simple. Those that know better say so.

You want a tribe because they are your readers, the buying public out there, all packaged in a neat bundle by your selection process have needs that only you can fulfill.
And exactly how have you selected them?

You have offered something the can believe in and this adds loyalty to your supply chain; you devise a value added offering that they can trust.
You build a platform of Blogs, social networking sites and other information sources that allow them to return to, time after time, knowing that it is the place where you and only you provide the answers.
These sources are their haven, allowing these followers of yours to react in a positive way, because you provide solutions to their reading needs. Your content is their content.
And if you provide this content on a regular basis, they will keep on returning to the sites you have provided.
Just think about the people you follow, the sites and sources that make you follow them. These Captains of the writing industry are continually promoting themselves in a way that encourages you to seek them out; above all others!

I am not saying that this is going to be an easy process, but, like a professional golfer who practices 1,000 shots out of a bunker trap, until he consistently places the golf ball real close to the pin, it will take a repetitive effort.

Finally, look to your peers. See what they are doing. You could learn a lot?